What is Local SEO?
Local SEO (Local Search Engine Optimization) is about making your business show up when people search for something near them on Google.
For example:
- “coffee shop near me”
- “electrician in Nairobi”
- “best salon in Lagos”
If your business appears in the top results, more people will call, visit, or message you.
✅ Want to see what Google says? Check out Google’s guide to local SEO and Business Profile
Why is Local SEO Important?
- People search locally all the time.
- Most people visit or call a business within 24 hours after searching.
- You can get more customers without paying for ads.
📊 According to BrightLocal, 78% of local mobile searches lead to a purchase in-store.
How Does Local SEO Work?
When someone searches for a product or service near them, Google shows a list of businesses with:
- Name
- Phone number
- Map location
- Website
- Reviews
This is called the “Local Pack” or Map Pack.
Your goal is to make your business appear there.
How to Improve Your Local SEO (Step-by-Step)
1. Create a Google Business Profile (Free!)
Go to Google Business Profile and set up your business.
Add:
- Your business name
- Address
- Phone number
- Hours
- Website
- Photos
✅ This helps you show up on Google Maps and local search results.
2. Get Customer Reviews
Ask happy customers to leave reviews on Google.
More good reviews = higher chances of showing up first.
Tip: Send them a link using Google’s review link generator
3. Use Local Keywords
Include your city or neighborhood name in your website text, like:
- “Affordable plumber in Kisumu”
- “Best dentist in Accra”
Learn how to find local keywords here: Ubersuggest keyword tool
4. Add Your Business to Online Directories
List your business on trusted websites like:
- Yelp
- Facebook Business
- Yellow Pages
- Local online directories in your country
Make sure your business name, address, and phone number are exactly the same everywhere.
5. Create Local Content
Write blog posts or updates about local events, news, or community tips.
Example: If you own a gym in Nairobi, you can write:
“Top 5 Outdoor Workout Spots in Nairobi”
This shows Google you’re active in your area.
Final Tips
- Keep your contact info updated everywhere.
- Reply to reviews (good or bad—it builds trust).
- Use high-quality photos of your location, products, or team.
- Post regularly on your Google Business Profile.
Final Thoughts
Local SEO is one of the best ways to grow your business in your town or city—without spending money on ads.
It helps you show up right when people are looking for what you offer—and they’re usually ready to buy!
🚀 Want a full guide? Read Moz’s Complete Guide to Local SEO