What is SEO?
SEO stands for Search Engine Optimization.
In simple terms, SEO is the process of making your website more friendly to search engines like Google, so your site can show up higher when people search for something you offer.
✅ For a quick beginner-friendly explanation, check out Google’s SEO starter guide.
Why is SEO Important?
Think about it: When you search for something on Google, how often do you scroll past the first page? Not very often, right?
That’s why SEO matters.
Good SEO means:
- Your website can appear on the first page of Google
- More people click on your site
- You get free traffic instead of paying for ads
🎯 Example: If you sell running shoes, SEO can help your website show up when someone types “best running shoes for flat feet.”
How Does SEO Work?
Search engines like Google look at hundreds of things to decide which websites to show first.
But here are 3 basic parts you need to know:
1. Keywords
These are the words people type into Google.
For example:
- “cheap hotels in London”
- “how to lose weight naturally”
- “best laptop under $500”
You need to use these keywords in your website content.
Learn how to find the right keywords here: Semrush Keyword Research Guide
2. Content
Google loves websites that give value and answer questions.
Make sure your website or blog:
- Explains things clearly
- Solves problems
- Is easy to read
📘 Want tips? Read Yoast’s guide to writing SEO-friendly content
3. Links
Google also looks at how many other websites link to yours. It’s like a vote of confidence.
The more trusted sites link to you, the better your chances of ranking higher.
Check out Moz’s Beginner’s Guide to Link Building
Simple SEO Tips for Beginners
- Use clear titles and headings
Example: “How to Make Banana Bread” instead of “My Kitchen Adventures” - Write useful content
Answer common questions your audience asks. - Use keywords naturally
Don’t stuff them—just use them where they make sense. - Speed up your site
A fast website helps with SEO.
→ Test your site speed with Google PageSpeed - Make your site mobile-friendly
Most people browse on their phones.
→ Use Google’s Mobile-Friendly Test
Final Thoughts
SEO is like helping Google help people find you. It’s not about tricking the system—it’s about making your website better for users.
Even small changes can make a big difference over time. And the best part? SEO brings you free traffic once you get it right.
🎯 Want a full step-by-step guide? Try Ahrefs’ Beginner’s SEO Guide